Inside A Business Plan | Bar Business Plans | United States
Bar Business Plans
A Business Plan?
The Executive Summary
An executive summary is a brief section at the beginning of a long report, article, recommendation, or proposal that summarizes the document. It is not background and not an introduction. People who read only the executive summary should get the essence of the document without fine details.
A company description is an essential part of a business plan. It's an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.
Product and Service Offerings
Your product and services section should include: A description of the products or services you are offering or plan to offer. How your products and services will be priced. A comparison of the products or services your competitors offer in relation to yours.
Management and Orginization
The Organization and Management section of your business plan summarizes the information about your business' organizational structure, business members' duties and expertise, as well as their education or qualifications. While business plan outlines vary, often this section comes after the market analysis.
A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.
Marketing and Sales Plan
The marketing portion of a business plan addresses four main topics: product, price, promotion and place.
Product: What is the good or service that your business will offer? How is that product better than the competition? Why will people buy it?
Price: How much can you charge? How do you balance sales volume and price to maximize income?
Promotion: How will your product or service be positioned in the marketplace? Will your product carry a premium image with a price to match? Will it be an inexpensive, no-frills alternative to similar offerings from other businesses? What type of advertising will you use? When will ads be run? How will the product be packaged?
Place: Which sales channels will you use? Will you sell by telephone or will your product be carried in retail outlets? Which channel will let you economically reach your target audience?
Financial Assumptions and Projections
Financial assumptions and projections are critical components of all business plans. They include income and expense assumptions, as well as the inventory and accounts receivable in the balance sheet.